TY  - GEN
AU  - Phillips, Celia.
AU  - Pruyn, Ad; Paule-Kestemont, Marie
TI  - Understanding marketing : a European casebook
AV  - HF5412.12 E8Phi.
PY  - 2000///
PB  - J. Wiley
KW  - Marketing - Europe - Case studies
KW  - Export marketing - Europe - Case studies
N1  - 8672
ER  -