Kotler, Philip. <br/><br/>
Marketing : an introduction / 
Philip Kotler, Gary Armstrong. 
 - 5th ed. 
 -  Prentice Hall  2000. 
<br/><br/>8782 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Kot.