Jain, Subhash C. <br/><br/>
Marketing planning and strategy / 
Subhash C. Jain. 
 - 6th ed. 
 -  South-Western College Publishing  2000. 
<br/><br/>8832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / Jai.