TY  - GEN
AU  - Lancaster, Geoff.
AU  - Massingham, Lester
TI  - Essentials of marketing : text and cases
AV  - HF5415 Lan.
PY  - 1999///
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing - Case studies
N1  - 8833
ER  -