Burnett, John. <br/><br/>
Introduction to marketing communication : an integrated approach / 
John Burnett, Sandra Moriarty. 
 -  Prentice Hall  1998. 
<br/><br/>8923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising campaigns.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / Bur.