TY  - GEN
AU  - Burnett, John.
AU  - Moriarty, Sandra
TI  - Introduction to marketing communication : an integrated approach
AV  - HF5415.123 Bur.
PY  - 1998///
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Advertising campaigns
N1  - 8923
ER  -