O'Guinn, Thomas C. <br/><br/>
Advertising / 
Thomas C. O'Guinn, Chris Allen, Richard J. Semenik. 
 - 2nd ed. 
 -  South-Western College Publishing  2000. 
<br/><br/>9024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5821  / Ogu.