TY  - GEN
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.; Seminik, Richard J.
TI  - Advertising
AV  - HF5821 Ogu.
PY  - 2000///
PB  - South-Western College Publishing
KW  - Advertising
KW  - Advertising media planning
N1  - 9024
ER  -