Tellis, Gerard J. <br/><br/>
Advertising and sales promotion strategy / 
Gerard J. Tellis. 
 -  Addison-Wesley  1998. 
<br/><br/>9100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5823  / Tel.