Dowling, Grahame. <br/><br/>
Creating corporate reputations : identity, image, and performmance / 
Grahame Dowling. 
 -  Oxford University Press  2001. 
<br/><br/>9193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Corporations - Public relations - Case studies.<br/>Brand name products - Management.
<br/><br/><label>LC Class. No.: </label>HD59.2  / Dow.