TY  - GEN
AU  - Dowling, Grahame.
TI  - Creating corporate reputations : identity, image, and performmance
AV  - HD59.2 Dow.
PY  - 2001///
PB  - Oxford University Press
KW  - Corporate image
KW  - Corporations - Public relations - Case studies
KW  - Brand name products - Management
N1  - 9193
ER  -