McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel, Roger Gates. 
 - 3rd ed. 
 -  South-Western  2001. 
<br/><br/>9255 
<br/><br/> Includes CD-ROM. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Mac.