Rosenthal, David. <br/><br/>
Cases in strategic marketing / 
David Rosenthal, Lew G. Brown. 
 -  Prentice Hall  2000. 
<br/><br/>9263 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management - Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Ros.