Hartley, Robert F. <br/><br/>
Marketing mistakes and successes / 
Robert F. Hartley. 
 - 8th ed. 
 -  J. Wiley  2001. 
<br/><br/>9268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - United States - Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / Har.