TY  - GEN
AU  - Blattberg, Robert C.
AU  - Getz, Gary; Thomas, Jacquelyn S.
TI  - Customer equity : building and managing relationships as valuable assets
AV  - HF5415.55 Bla.
PY  - 2001///
PB  - Harvard Business School Press
KW  - Relationship marketing
KW  - Customer services - Marketing
KW  - Customer relations
KW  - Customer loyalty
N1  - 9275
ER  -