Shimp, Terence A. <br/><br/>
Advertising, promotion, and supplemental aspects of integrated marketing communications / 
Terence A. Shimp. 
 - 4th ed. 
 -  Dryden Press  1997. 
<br/><br/>9420 
<br/><br/><label>ISBN: </label>9780030103520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communiction in marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5823  / Shi.