TY  - GEN
AU  - Shimp, Terence A.
TI  - Advertising, promotion, and supplemental aspects of integrated marketing communications
SN  - 9780030103520
AV  - HF5823 Shi.
PY  - 1997///
PB  - Dryden Press
KW  - Communiction in marketing
KW  - Sales promotion
N1  - 9420
ER  -