Berkowitz, Eric N. <br/><br/>
Marketing / 
Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 
 - 2nd ed. 
 -  Irwin  1989. 
<br/><br/>9441 
<br/><br/> Includes diskette. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Ber.