McCarthy, E. Jerome. <br/><br/>
Essentials of marketing / 
E. Jerome McCarthy, William D. Perreault. 
 - 5th ed. 
 -  Irwin  1991. 
<br/><br/>9507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Mac.