Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 7th ed. 
 -  Prentice-Hall International  2002. 
<br/><br/>9934 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing - Management.<br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / Kee.