TY  - GEN
AU  - Gordon, Ian H.
TI  - Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever
AV  - HF5415.55 Gor.
PY  - 1998///
PB  - J. Wiley
KW  - Relationship marketing
KW  - Customer relations
N1  - 9953
ER  -