TY  - GEN
AU  - Donaldson, Bill.
AU  - O'Toole, Tom
TI  - Strategic market relationships : from strategy to implementation
AV  - HF5415.55 Don.
PY  - 2002///
PB  - J. Wiley
KW  - Relationship marketing
KW  - Strategic alliances (Business)
KW  - Business networks
KW  - Industrial management
N1  - 9969
ER  -