Waller, David. <br/><br/>
How to prepare a promotional plan / 
David Waller. 
 -  McGraw-Hill  1998. 
<br/><br/>10078 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion - Planning.<br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / Wal.