TY  - GEN
AU  - Berry, Michael J. A.
AU  - Linof, Gordon S.
TI  - Mastering data mining : the art and science of customer relationship management
AV  - HF5415.125 Ber.
PY  - 2000///
PB  - J. Wiley
KW  - Data mining
KW  - Customer relations - Management
N1  - 10092
ER  -