Drummond, Graeme. <br/><br/>
Strategic marketing: planning and control / 
Graeme Drummond, John Ensor. 
 - 2nd ed. 
 -  Butterworth/Heinemann  2001. 
<br/><br/>10098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Dru.