TY  - GEN
AU  - Ahmed, Pervaiz K.
AU  - Rafiz, Mohammed
TI  - Internal marketing : tools and concepts for customer-focused management
AV  - HF5415.13 Ahm.
PY  - 2002///
PB  - Butterworth/Heinemann
KW  - Marketing - Management
KW  - Marketing - Management - Case studies
KW  - Marketing channels
KW  - Marketing channels - Case studies
N1  - 10099
ER  -