De Chernatony, Leslie. <br/><br/>
From brand vision to brand evaluation : strategically building and sustaining brands / 
Leslie de Chernatony. 
 -  Butterworth/Heinemann  2001. 
<br/><br/>10100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management.<br/>Brand name products - Valuation - Management.
<br/><br/><label>LC Class. No.: </label>HD69  / B7Dec.