TY  - GEN
AU  - De Chernatony, Leslie.
TI  - From brand vision to brand evaluation : strategically building and sustaining brands
AV  - HD69 B7Dec.
PY  - 2001///
PB  - Butterworth/Heinemann
KW  - Brand name products - Management
KW  - Brand name products - Valuation - Management
N1  - 10100
ER  -