Storbacka, Kaj. <br/><br/>
Customer relationship management : creating competitive advantage through win-win relationship strategies / 
Kaj Storbacka, Jarmo R. Lehtinen. 
 -  McGraw-Hill  2001. 
<br/><br/>10333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / Sto.