TY  - GEN
AU  - Storbacka, Kaj.
AU  - Lehtinen, Jarmo R.
TI  - Customer relationship management : creating competitive advantage through win-win relationship strategies
AV  - HF5415.5 Sto.
PY  - 2001///
PB  - McGraw-Hill
KW  - Customer relations - Management
N1  - 10333
ER  -