TY - GEN AU - Aggarwal, Vinod K. TI - Winning in Asia, European style : market and nonmarket strategies for success AV - HF1416.6 E85Win. PY - 2001/// PB - Palgrave KW - Export marketing - Europe - Management KW - Export marketing - Asia - Management KW - Strategic planning - Europe KW - Strategic planning - Asia KW - Corporations, European - Asia - Case studies N1 - 10341 ER -