TY  - GEN
AU  - McKenzie, Ray.
AU  - DMR Consulting. Center for Strategic Leadership
TI  - (The) relationship-based enterprise : powering business success through customer relationship management
AV  - HF5415.5 Mac.
PY  - 2001///
PB  - McGraw-Hill/Ryerson
KW  - Customer relations
N1  - 10382
ER  -