TY  - GEN
AU  - Berson, Alex.
AU  - Smith, Stephen; Thearling, Kurt
TI  - Building data mining applications for CRM
AV  - QA76.9 D343Ber.
PY  - 2000///
PB  - McGraw-Hill
KW  - Data mining
KW  - Decision support systems
N1  - 10409
ER  -