TY  - GEN
AU  - Silverman, George.
TI  - (The) secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
AV  - HF5827.95 Sil.
PY  - 2001///
PB  - AMACOM
KW  - Word-of-mouth advertising
KW  - Marketing
N1  - 10479
ER  -