Lovelock, Christopher H. <br/><br/>
Services marketing : people, technology, strategy / 
Christopher H. Lovelock. 
 - 4th ed. 
 -  Prentice Hall  2001. 
<br/><br/>10491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Asia - Marketing.<br/>Service industries - Asia - Management.<br/>Customer services - Asia - Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Lov.