TY  - GEN
AU  - Lovelock, Christopher H.
TI  - Services marketing : people, technology, strategy
AV  - HD9980.5 Lov.
PY  - 2001///
PB  - Prentice Hall
KW  - Service industries - Asia - Marketing
KW  - Service industries - Asia - Management
KW  - Customer services - Asia - Marketing
N1  - 10491
ER  -