TY  - GEN
AU  - Kotler, Philip.
AU  - Jain, Dipak C.; Maesincee, Savit
TI  - Marketing moves : a new approach to profits, growth and renewal
AV  - HF5415 Kot.
PY  - 2002///
PB  - Harvard Business School Press
KW  - Marketing
KW  - Telemarketing
KW  - Marketing - Management
N1  - 10517
ER  -