TY  - GEN
AU  - Allan, Julie.
AU  - Fairtlough, Gerard; Heinzen, Barbara
TI  - (The) power of the tale : using narratives for organisational success
AV  - HD30.3 All.
PY  - 2002///
PB  - J. Wiley
KW  - Communication in management
KW  - Communication in organization
KW  - Corporate culture
KW  - Story-telling
N1  - 10593
ER  -