Advertising research : the Internet, consumer behavior, and strategy / 
George Zinkhan, editor. 
 -  American Marketing Association  2000. 
<br/><br/>10624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising research.<br/>Internet advertising.<br/>Consumer behavior - Research.
<br/><br/><label>LC Class. No.: </label>HF5814  / Adv.