Marconi, Joe. <br/><br/>
Crisis marketing : when bad things happen to good companies / 
Joe Marconi. 
 - 2nd ed. 
 -  American Marketing Association/NTC Business Books  1997. 
<br/><br/>10626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing - Case studies.<br/>Crisis management.<br/>Crisis management - Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / Mar.