TY  - GEN
AU  - Marconi, Joe.
AU  - American Marketing Association
TI  - Crisis marketing : when bad things happen to good companies
AV  - HF5415.122 Mar.
PY  - 1997///
PB  - American Marketing Association/NTC Business Books
KW  - Marketing
KW  - Marketing - Case studies
KW  - Crisis management
KW  - Crisis management - Case studies
N1  - 10626
ER  -