Marconi, Joe. <br/><br/>
Reputation marketing : building and sustaining your organization's greatest asset / 
Joe Marconi. 
 -  American Marketing Association/McGraw-Hill  2002. 
<br/><br/>10627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Corporations - Public relations.<br/>Brand name products - Marketing.
<br/><br/><label>LC Class. No.: </label>HD59.2  / Mar.