TY  - GEN
AU  - Marconi, Joe.
TI  - Reputation marketing : building and sustaining your organization's greatest asset
AV  - HD59.2 Mar.
PY  - 2002///
PB  - American Marketing Association/McGraw-Hill
KW  - Corporate image
KW  - Corporations - Public relations
KW  - Brand name products - Marketing
N1  - 10627
ER  -