Dictionary of marketing terms / 
Peter D. Bennett, editor. 
 - 2nd ed. 
 -  American Marketing Association/NTC Business Books  1995. 
<br/><br/>10629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5412  / Dic.