Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 -  Prentice Hall  2003. 
<br/><br/>10771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Kot.