TY  - GEN
AU  - Zikmund, William G.
AU  - McLeod, Raymond; Gilbert, Faye W.
TI  - Customer relationship management : integrating marketing strategy and information technology
AV  - HF5415.5 Zik.
PY  - 2003///
PB  - J. Wiley
KW  - Customer relations - Management
N1  - 10803
ER  -