Webster, Frederick, E. <br/><br/>
Market-driven management : how to define, develop, and deliver customer value / 
Frederick E. Webster. 
 - 2nd ed. 
 -  J. Wiley  2000. 
<br/><br/>10847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services - Management.<br/>Customer relations - Management.<br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / Web.