TY  - GEN
AU  - Webster, Frederick, E.
TI  - Market-driven management : how to define, develop, and deliver customer value
AV  - HF5415.5 Web.
PY  - 2000///
PB  - J. Wiley
KW  - Customer services - Management
KW  - Customer relations - Management
KW  - Marketing - Management
N1  - 10847
ER  -