Webb, John R. <br/><br/>
Understanding and designing market research / 
John R. Webb. 
 - 2nd ed. 
 -  Thomson Learning  2002. 
<br/><br/>10874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Web.