Belch, George E. <br/><br/>
Advertising and prmotion : an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch. 
 - 6th ed. 
 -  McGraw-Hill/Irwin  2004. 
<br/><br/>11191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / Bel.